It all started in March 2004 when the tight denim with the characteristic skull logo first hit the market. But to tell this story correctly, we have to go back to November 2000 when Örjan, Adam and two of their friends opened a small second hand store in a Stockholm suburb. The store was called Weekend and was only open during Saturdays and Sundays. Despite its remote location, and thanks to a very good selection of garments, the store went well and the decision to team up with Lasse and open up a bigger shop in central Stockholm was taken. The store was a full-time concept, open every day of the week, and therefore got the name Weekday.
In January 2005, Cheap Monday was developed into a brand with a full scale collection and the distribution was extended to selected stores in Sweden as well as abroad.
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